The Brahmsy Story

I'm a huge fan of live performance. My thing happens to be classical music, which is painfully hard to find sometimes, especially if you care about composers and sub-genres. Most music listings gladly lump together 500+ years of music-making into just "classical", with a few paltry events, while dozens of specialized categories exist for music of the past few decades (rock, pop, punk, rap, country, blues, reggae, roots, and so forth).

Brahmsy is different. Try searching for "baroque music". Or search for just "Mozart piano" concerts. Brahmsy knows the difference.

But classical music is my thing -- perhaps yours is something different. Brahmsy therefore tries to serve all the "niche" live arts. Dance, culinary arts, poetry, jazz, talks, local theater, tasting tours, you name it. If it's local, small, non-mainstream, and live, Brahmsy tries its best to know about it so that you can find it!

Brahmsy scours local universities, community centers, churches, local performance groups, and neighborhood venues for "small ticket" and "no ticket" performances.

Unlike other event sites, Brahmsy doesn't rely on ticket sales or social media to gather its listings. This means that:

  • Unlike ticket-driven sites, Brahmsy includes the many great events in your community that don't use a central ticketing service (or are free). These smaller, more intimate events are often the best!
  • Unlike social-driven websites, Brahmsy exposes smaller lesser known events on an equal footing with larger mass-appeal events, resulting in a fuller, richer, more diverse set of listings.
  • The result: other search sites miss the best events, the local shows in your community that don't have big marketing budgets or ticket sales but do offer the best chance to experience the magic of live up-close performance

Brahmsy finds and includes those local performances that other sites miss, the intimate venues that have front-row seats as a matter of course. But enough talk -- I prefer to let the quality and depth of search result speak for itself.

Ari, creator of


How do I submit my own event to Brahmsy?

To list your events in Brahmsy, please see listing events on Brahmsy

What does it cost to list an event in Brahmsy?

It's free. You'll need to have your own website (or at least a page within a website) though to link back to in the listing.

What exactly is an Activation Block? Is it safe?

When uploading your events into Brahmsy, Brahmsy generates an Activation Block which is an html code snippet containing unique identifiers to represent your event data. You'll then post this Activation Block on your website at your Activation Page (selecting an Activation Page is one of the steps when creating your listing) to verify that you are authorized to represent your website. The Activation Block consists of standard HTML, and is just like posting any other hyperlinked content to your site.

What's the difference between an Activation Block, a Registration, and a Listing Key?

An Activation Block is the code snippet that Brahmsy generates for you after you upload your events to Brahmsy. Once Brahmsy generates your Activation Block, all you need to do is post it to the Activation Page you designated while creating your listing, and you're done.

Technically speaking however, an Activation Block in fact consists of two parts: a Registration, and one or more Listing Keys. Activation Blocks can therefore be split into the following parts:

  • A Registration. This is really just a link back to Brahmsy, effectively registering your site as a content provider in the Brahmsy ecosystem. This one-time registration never changes and can be reused for all future listings.
  • One or more Listing Keys, which must reside on the same page as the Registration. Each Listing Key uniquely represents the set events you've included in your listing. Since each Listing Key represents up to 20 events, often a single Listing Key is all you need. As you create new listings and old ones expire however, you'll likely replace your Listing Key with new ones.
  • The Registration Key and corresponding Listing Key(s) together make up an Activation Block, which is the code snippet generated by Brahmsy. So you can simply paste the entire snippet onto your designated Activation Page and you're done.

Can I put my Activation Block on a page that also has other content?

Yes. The Activation Block code snippet can go anywhere on its Activation Page, and that same page is free to include other content as well

After including the Activation Block code snippet, I see the Registration portion of the block, but I do not see the Listing Key portion appearing on my Activation Page

That's perfect! While the Registration portion of your Activation Block must be visible, by default the Listing Keys themselves are styled not to be visible. The Listing Keys only need to be there in the HTML source code of the page, and may occur anywhere on the page.

How do I cancel a listing?

Remove the relevant Listing Key(s) from the Activation Block on your website, or you may even remove your entire Activation Block if you like. Brahmsy will detect that they are gone and remove the corresponding listing(s) within 3 days

How can I make a change?

Every change requires a new Activation Block (multiple Activation Blocks are free to reside on the same Activation Page however, in which case the Registration portion of such Activation Blocks need not be repeated on the same page). Here are the steps:

  1. Edit your listing (or start over from scratch) on the listing page
  2. Upon submitting your changes, a new Activation Block is generated. You may then paste the provided code snippet onto your website, and remove the old Activation Block to deactivate the prior listing. Make sure your Activation is posted to the Activation Page you selected when creating the listing.

Can I have multiple Activation Blocks on the same Activation Page?

Yes. Multiple Activation Blocks may share the same Activation Page, or they may have separate Activation Pages -- it is up to you to specify when creating your listings. Every Activation Block found on its Activation Page will be activated, and any blocks not found at their respective Activation Pages are removed from Brahmsy's searchable listings.

As a convenience, Activation Blocks occuring on the same Activation Page do not need to repeat their Registration; a single Registration is sufficient for all the Activation Blocks on a given page. You may also optionally consolidate multiple Action Blocks on the same page by condensing their Listing Keys as shown in the example below (this example code snippet demonstrates an Activation Block containing a single Registration with two Listing Keys, "abc123" and "def456"). As you can see, each key simply goes on a separate line (indentation does not matter), and the "Listed in Brahmsy" Registration need only appear once on the page.

<div class="brahmsy-registration">Listed in <a href="">Brahmsy</a></div>
<div class="brahmsy-listing-keys" style="display:none;">

How is there no login or password required? Doesn't that mean anyone could edit my listing?

Your listing is safe and immutable. Technically, when you "change" a listing, you are actually creating a brand new listing with a brand new Activation Block -- the original is untouched. Therefore it is up to you to decide which Activation Block to post on your website. Only validated Activation Blocks appearing in your website are ever used in Brahmsy, so while anyone is indeed free to create a new listing in this manner, such a listing is useless until it is activated -- which only you can do by posting it to the listing's Activation Page in your website.

Why the name Brahmsy?

Because Bach, the singular greatest by an unfathomable margin, is sacrosanct to me. Brahms, on the other hand, I have no problem commercializing.

Questions or comments?

You can connect with me at

(c) 2017 Brahmsy Media